Carlton Digital to handle Simply Money sales

Carlton Digital Sales has secured a deal to handle all media sales for Simply Money, the new consumer finance channel with an interactive website, which is set to launch on Sky Digital at the end of this month.

Carlton Digital Sales has secured a deal to handle all media sales

for Simply Money, the new consumer finance channel with an interactive

website, which is set to launch on Sky Digital at the end of this

month.



The new channel will broadcast feature-led programmes on subjects

ranging from investments and pensions to saving money on cars and

holidays. Consumers will also be able to access financial data.



The website,www.simplymoney.net, which is already up and running, offers

consumers financial news and advice in all areas. It will also run

competitions and its features will back up content broadcast on the new

financial channel.



Potential advertisers will be able to buy TV and online advertising

packages.



Simply Money is the second financial consumer channel to launch into the

digital market on Sky this year. The Money Channel, due to launch this

spring, will operate a similar 24-hour service, bringing live reports

and reaction from the stock exchange. (Media Business, 13 December)



David Sanderson, head of Carlton Digital Sales, said: ’Simply Money will

be the UK’s first interactive digital consumer finance channel, as well

as the first in the country to establish an associate website in advance

of broadcasting the channel. And as Carlton Digital Sales is planning to

market websites on behalf of most channels, Simply Money offers huge

potential for advertisers.’



Simply Money is part of Invest TV, a venture capital company backed by

Pacific Investments. The other main investor is transmission facilities

group TS1 plc. Invest TV has signed a ten-year contract with satellite

operator Astra to provide a 24-hour digital broadcast service.



The deal means that, in addition to broadcasting Simply Money on a daily

basis, Invest TV will have the capacity to develop other channels and

interactive services.



The new channel will broadcast live from London from 7am daily.



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