Imediapoint.com, the online media auction service for agency
planners and buyers, has added Carlton Digital to the list of media
owners selling through the site.
Among other spots, Carlton Digital will be offering airtime on Sky
Digital’s new Simply Money channel (news story, page three).
’Carlton Digital is a key player in the multimedia market,’ said
Imediapoint’s managing director Jean Louis Velaise. ’We are delighted
its inventory will be available on the site. We now have all the ITV
Granada Group, Flextech and TSMS all signed up to sell airtime on the
site before it went live on 2 January (Media Business, 13 December).
Velaise said he expected to conclude deals with a number of media owners
in radio, print and online over the coming weeks. ’We have developed a
strong backbone to this operation. It delivers an effective service for
buyers and sellers,’ he added.