Carlton Digital to sell airtime online with Imediapoint

Imediapoint.com, the online media auction service for agency planners and buyers, has added Carlton Digital to the list of media owners selling through the site.

Imediapoint.com, the online media auction service for agency

planners and buyers, has added Carlton Digital to the list of media

owners selling through the site.



Among other spots, Carlton Digital will be offering airtime on Sky

Digital’s new Simply Money channel (news story, page three).



’Carlton Digital is a key player in the multimedia market,’ said

Imediapoint’s managing director Jean Louis Velaise. ’We are delighted

its inventory will be available on the site. We now have all the ITV

companies involved.’



Granada Group, Flextech and TSMS all signed up to sell airtime on the

site before it went live on 2 January (Media Business, 13 December).



Velaise said he expected to conclude deals with a number of media owners

in radio, print and online over the coming weeks. ’We have developed a

strong backbone to this operation. It delivers an effective service for

buyers and sellers,’ he added.



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