Jamba.co.uk, the games and competitions website, is the first of
the three Carlton-owned sites to be relaunched, with a pounds 1 million
campaign that broke last week.
Carlton Online is keen to promote Jamba’s new features, which include a
more advanced games section and an expanded trivia section.
The commercials will only run on Carlton-owned ITV stations. In
addition, Carat’s press buyer Jonathan Greenfield has booked press ads
in national tabloids, TV Times and men’s lifestyle magazines. Greenfield
said Carlton wants to reach all young adults, not just men.
Paul Coggins, head of sales at Carlton Online, is hoping the campaign
will double the number of page impressions from the 2.5 million received
last month. He believes the revamped Jamba offers clients ’integrated
games sponsorship away from the banner,’ and cites 25 unique
advertisers - including Intel, Hotmail and Blue Square - as evidence of
The four different creative TV executions, created by Fielding Gibson,
all end by promoting a competition on the Jamba site that offers a Smart
car as the top prize.
The other two Carlton sites, Popcorn and SimplyFood, are soon to be
relaunched and have a combined marketing budget of pounds 5 million.