Carlton relaunches Jamba with pounds 1m press and TV push

Jamba.co.uk, the games and competitions website, is the first of the three Carlton-owned sites to be relaunched, with a pounds 1 million campaign that broke last week.

Jamba.co.uk, the games and competitions website, is the first of

the three Carlton-owned sites to be relaunched, with a pounds 1 million

campaign that broke last week.



Carlton Online is keen to promote Jamba’s new features, which include a

more advanced games section and an expanded trivia section.



The commercials will only run on Carlton-owned ITV stations. In

addition, Carat’s press buyer Jonathan Greenfield has booked press ads

in national tabloids, TV Times and men’s lifestyle magazines. Greenfield

said Carlton wants to reach all young adults, not just men.



Paul Coggins, head of sales at Carlton Online, is hoping the campaign

will double the number of page impressions from the 2.5 million received

last month. He believes the revamped Jamba offers clients ’integrated

games sponsorship away from the banner,’ and cites 25 unique

advertisers - including Intel, Hotmail and Blue Square - as evidence of

this success.



The four different creative TV executions, created by Fielding Gibson,

all end by promoting a competition on the Jamba site that offers a Smart

car as the top prize.



The other two Carlton sites, Popcorn and SimplyFood, are soon to be

relaunched and have a combined marketing budget of pounds 5 million.



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