Carlton Screen expands in wake of cinema’s success

Cinema sales house Carlton Screen Advertising is beefing up its sales divisions and scouring media agencies for new talent, in response to the boom in the film industry.

Cinema sales house Carlton Screen Advertising is beefing up its

sales divisions and scouring media agencies for new talent, in response

to the boom in the film industry.



The company has recently hired two new client sales managers, both with

agency backgrounds. Jo Wade, previously a media planner at MediaVest,

will join the company next week along with Andrew Grive from Lansdown

Conquest.



Carlton Screen has also recruited two client sales assistants and is now

seeking another to join the team, as well as a sales assistant for its

agency sales division.



A spokesperson for Carlton Screen said that the latest recruitment drive

reflects the growth in cinema audiences and advertising.



’Film is back in vogue and cinema advertising has been climbing steadily

in popularity,’ she said. ’Advertising Association figures show that

it’s one of the fastest growing media in the UK. We are expanding our

sales team to accommodate the new business and need sales people with a

passion for the film and entertainment industry.’



Carlton Screen now has a 70 per cent market share in the UK, according

to figures from the Cinema Advertising Association and AC Nielsen.