Carlton Communications is giving WH Smith pounds 15 million worth
of advertising airtime as part of an e-commerce alliance between the two
As part of the deal, Carlton has committed itself to promoting WH Smith
through all its media assets, including its three ITV regions, cinema
advertising business and Carlton.com.
In return, WH Smith will promote Carlton.com through its websites and in
its 700 stores nationwide.
WH Smith will also handle Carlton’s online e-commerce offer and
Michael Green, the chairman of Carlton, said: ’Carlton and WH Smith is a
powerful partnership. Carlton brings online content, mass media
promotion and interactive potential while WH Smith has a nationwide
retail presence, a strong online e-tail business and distribution
WH Smith launched its online site last April and achieves an average of
three million hits a month.
Carlton, which is building Carlton.com into an entertainment portal,
gets around six million hits a month. Its sites include popcorn.co.uk,
which covers films, simplyfood.co.uk (food) and jamba.co.uk (games).
Visitors to the Carlton websites who want to buy books, records or
videos will be led automatically to the WH Smith site. The two companies
will split the gross profits from any sales introduced through a Carlton
site and from any repeat business.
Richard Handover, the chief executive of WH Smith, said: ’This alliance
will transform the scale of WH Smith in the online market. Carlton’s
advertising will give both our businesses access to millions of new