Carnival Cruise Lines "carnival" by Karmarama

Karmarama has created its first work for Carnival Cruise Lines since picking up the business last year. It is the brand’s debut TV campaign in the UK and shows people being dramatically transported to a cruise ship after pressing a button that reads "switch on fun". The work was created by Joe De Souza and Sam Walker, and directed by Jeff Low through Biscuit Filmworks. Post-production was by The Mill.