Carphone Warehouse awards DM account to Lida and Table 19

LONDON - Carphone Warehouse has appointed Lida and Table 19 to handle its direct marketing account.

Carphone Warehouse...Lida scoops DM account
Carphone Warehouse...Lida scoops DM account

The agencies were appointed to the roster following a pitch against WDMP, Meteorite, Kitcatt Nohr Alexander Shaw and Table 19.

The mobile phone retailer called a pitch for the account in August, after a major restructure of its marketing department. It may appoint other roster agencies in the future.

The direct marketing account was previously split between WDMP and Kitcatt Nohr.

Above-the-line marketing is handled by CHI & Partners. 

News of Lida's win comes just a week after it was awarded the £15 million Boots CRM account. Other wins for the agency this year include Channel 5, East Midlands Trains and Butlins.

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