Carphone Warehouse "Keith Lemon" by Brothers and Sisters

July 22, 2016

Keith Lemon travels to Dubai for Carphone Warehouse to explain how customers can get a "proper good upgrade deal".

The ads will launch in cinemas from 22 July and on TV from 8 September. Four short videos have also been produced to be seeded across Carphone Warehouse’s social channels including YouTube and Facebook.

They feature Keith trying his hand at golf and extreme fishing to demonstrate how "satisfying" and "spectacular" getting an upgrade deal from Carphone Warehouse can be.

Credits

Chief marketing officer, Dixons Carphone
Gary Booker
Agency
Brothers and Sisters
Creative director
Will Flack
Art director
Robi Ganguly
Copywriter
Josh Pearce
Executive creative director
Andy Fowler
Business lead
Katie Jackson
Account director
Laura Woodhead
Agency producer
Tracy Macassey
Photographer
Kent Mathews
Directors/production
Chaplin and Forbes
Hungry Man
Producer
Jack Beardsley
Editor
Rachael Spann
Work
Post-production
Finish
Sound design
Parv Thind
Wave
Director of photography
Ben Spence
Media planning/buying
Blue449

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