Carphone Warehouse "scrimpers" by CHI & Partners

Carphone Warehouse has released a TV spot as part of a campaign to promote the brand as the top choice for people who love a bargain. The ad, by CHI & Partners, shows people going to ridiculous lengths to save cash. It is accompanied by a song extolling the virtues of being stingy, which was written and performed by Tim Sutton and the comedian Adam Buxton. The ad highlights Carphone Warehouse’s live tariff checker, which compares phone deals. It was created by Joseph Keirs and Sef Tedder, and directed by Eric Lynne through Partizan.