Carphone Warehouse "Switcheroo" by AMV BBDO

Carphone Warehouse's campaign stars footballer Peter Crouch as a "serial switcher", a playful nod to his history of playing for multiple clubs.

It also makes light of Crouch’s height as he casually helps a man up a ladder as he walks along a street. The work promotes the brand’s expertise at ensuring customers get the best deal when switching mobile contracts. It was created by Colin Jones and Phil Martin, and directed by Andy Mcleod through Rattling Stick. 

Credits

Creative agency
Creative partner
Client partner
Board account director
Account director
Senior producer
Media agency
Production company
Director
Production company producer