Rooney Carruthers, the joint creative director of WCRS, has quit
the agency to take up the post of executive creative director of Foote,
Cone & Belding in San Francisco.
Leon Jaume, Carruthers’ joint creative director, will become the
executive creative director of WCRS. Five teams of ’creative managers’
will now look after the work, while Jaume will run the department as a
’There’s nowhere else I want to go in London, but I can’t wait to get
started on some of the brands at FCB,’ Carruthers said. In particular,
he is keen to repeat the success he has had with Orange on FCB San
Francisco’s dollars 250 million AT&T business.
’I’m like a football striker going to play in Spain and everyone wonders
’will he make it?’,’ he added. His new role will demand a purely
creative contribution, while colleagues will look after the department’s
’Rooney’s brief is to get us back into the A-league of creativity and to
reshape a new identity for this office,’ Geoff Thompson, the worldwide
creative director of FCB and chairman and CEO of the San Francisco
Thompson has overseen the post for more than a year while the agency
searched for a creative leader. Tony Cox, the executive creative
director of Abbott Mead Vickers BBDO, was set to take up the position
last year but turned it down at the last moment.
FCB, which lost its flagship Levi Strauss account nearly two years ago,
has a client list that also includes Amazon, MTV and Fox Sports.
’Everyone would like Rooney to stay, but we can’t begrudge him going,’
Jaume said. ’It would be foolish to try and replace him, but we will
reshape the department.’
WCRS’s creative managers will be Andy Brittain and Tim Robertson; Jo
Moore and Simon Robinson; Will Barnett and Mike Wells; and Nick Kidney
and Kevin Stark. Jaume hopes to recruit one more team by February.