Cartier 'painted love' by Marcel/The Hours

Cartier has released a short film in collaboration with New York based directors Waverly and French band Air.

The  film will be available on their Facebook, YouTube and Vevo accounts.This is Cartier’s biggest online engagement, marking the first time the iconic luxury brand has used social media to reach consumers.

Painted Love is inspried by the myth of Pygmalion and Galatea, which charts an encounter between an artist and his muse.

It takes place in a downtown Manhattan loft and depicts the story of a young painter and his quest for his love and his obsession to attain her.  

"Painted Love" is the first of a three-part series of exclusive collaborations between musicians and directors, all answering the question "How Far Would You Go For Love?"