Cartoon Network, which is part of the Turner Broadcasting Group,
has launched its first national terrestrial TV advertising campaign to
promote its range of cartoons.
The ad will air on Channel 5 and ITV this week. It will also appear in
cinemas from the start of next month.
The three 20- and 30-second spots were created by Wieden & Kennedy, and
promote the idea that cartoons are better than real life. The ads use
cartoon jokes but take them out of the animated world and into a
real-life setting. The media planning and buying was by MediaCom
'The marketing of this ad aims to build on the channel's viewer
awareness,' said James Grenville, head of Cartoon Network UK.
'The creative reflects the channel's sense of fun, reinforcing the
banality of real life when compared with the escapism of cartoons. We
want to put across the idea that if you are not watching Cartoon
Network, you are missing out,' he added.