Case study: How Knorr's 'Love at first taste' bonded the brand with millennials

Millennials' love of bonding over food while flirting online provided Knorr with an opportunity to be part of this interaction, and reposition its brand, driving emotional engagement and earned exposure. By Rebecca Morgan, managing partner, strategy, MullenLowe London

Sign in to continue

Sign In

Forgotten Password?

Contact Support

Having trouble signing in?

Contact Customer Support at
support@campaignlive.co.uk
or call 020 8267 8121

Register

FREE

  • Limited free articles a month
  • Exclusive registrant only content
  • Free email bulletins

Register

Become a Member

From £78 /quarter*

  • Full access to campaignlive.co.uk
  • Exclusive event discounts
  • Plus much more...

Choose a Package

Need to activate  your membership?

Campaign Members
Click here >>

Marketing Society Members
Click here >>