Case study: How Monty won Christmas for John Lewis

John Lewis won this year's Creative Effectiveness Grand Prix in Cannes with its 2014 Christmas ad campaign. Adam & Eve/DDB's Les Binet, David Golding and Martin Beverley and Manning Gottlieb OMD's David Bratt explain the strategy and how creativity was key to effectiveness.

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The World Cup may be over so it's now safe for Havas to reveal the secret piece of tech it created that allowed football fans to listen to the tournament in meetings and at work without their colleagues ever knowing.