Case study: How Monty won Christmas for John Lewis

John Lewis won this year's Creative Effectiveness Grand Prix in Cannes with its 2014 Christmas ad campaign. Adam & Eve/DDB's Les Binet, David Golding and Martin Beverley and Manning Gottlieb OMD's David Bratt explain the strategy and how creativity was key to effectiveness.

For full access to this article, you must be a Campaign member.

Click here to view our membership options which now includes access to the School Reports - Campaign's definitive analysis of the UK's top agencies. 

For support please email: support@campaignlive.co.uk

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
support@campaignlive.co.uk
or call 020 8267 8121

Don't have an account?

Register for free today to be eligible for email bulletins and further access to articles.

Register Now

Or

See membership options

If you have recently become a member, please follow the link below to obtain your user login and password

Activate membership 

Marketing Society member? Click here for full access 

Get top stories and new campaigns emailed to you each day

Stay in touch with our Campaign bulletins

Sign up here