Case study: Why EE teamed up with YouTube for football sponsorship

When EE wanted to drive awareness of its flagship Wembley Stadium sponsorship and align it with a BT Sport launch among the hard-to-reach millennial audience, it turned to YouTube to bring all those strands together. By Sam Mikkelsen, industry manager, Google

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
or call 020 8267 8121

Don't have an account?

Register for free today to be eligible for email bulletins and further access to articles.

Register Now


See membership options

If you have recently become a member, please follow the link below to obtain your user login and password

Activate membership 

Marketing Society member? Click here for full access 

Get top stories and new campaigns emailed to you each day

Stay in touch with our Campaign bulletins

Sign up here