Casper launches 'dreamy' pop-up for sleep-deprived individuals

US mattress start-up Casper has opened a pop-up aimed at helping individuals to reenergise and recharge.

Casper: sleep haven in central London
Casper: sleep haven in central London

Visitors will be able to swing by for a power nap at Casper House, trying out the brand's mattresses, pillows and sheets, which have recently launched into the UK market. 

The pop-up, located in Covent Garden’s Royal Opera House Arcade, opened earlier this month and will be in place until the end of December. Anyone feeling a little weary will be able to take advantage of the Casper House to re-energise. It has cosy private rooms for those looking to escape the busy London grind with snooze sessions available to book online or as a walk-in service. Throughout the autumn and winter, Casper also plans to host free events for the public.

Visitors will also be able to purchase their very own Casper mattress, pillow-in-a-pillow and set of sheets on site at the Casper House. 

Constantin Eis, co-founder and global managing director for Casper, said: "Since our very recent launch in the UK, we want to invite Londoners to be our guests at Casper House, take a break from their busy lives and experience our perfect mattresses, pillows and sheets. Our guests will have the opportunity to finally ‘meet’ the original and inimitable mattress-in-a-box." 

The mysteries and wonders of sleep, the subconscious and the world of dreams are being laid bare at the new citizen M flagship hotel in Tower Hill, with the launch of a micro museum dedicated to sleep, which is open until the end of November. 

Greggs hosted a sleep-based activation on the banks of the Thames in March, in order to promote its new flat white coffee.

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.