Castle relaunches IDN and plans for increased ad sales

Castle Publications has relaunched its computer and communications title Integrated Dealer News (IDN). The magazine - which first launched in mid-1997 before being discontinued during a ’rationalisation of its resources’ - has been revamped and is now distributing 8,000 copies every two months. Castle hopes to increase this to 10,000 by the end of January, and the title will be monthly from April.

Castle Publications has relaunched its computer and communications

title Integrated Dealer News (IDN). The magazine - which first launched

in mid-1997 before being discontinued during a ’rationalisation of its

resources’ - has been revamped and is now distributing 8,000 copies

every two months. Castle hopes to increase this to 10,000 by the end of

January, and the title will be monthly from April.



The content is evenly split between editorial and advertising, although

editor Jock Mills concedes that ’ads will probably comprise around 60 per

cent of pagination once the title settles down’.



IDN is attracting advertising largely from specialist communications

companies, dot.com businesses and executive leisure companies.



Advertising sales is headed by Roger Bowerbank, sales and marketing

director.



Mills said that IDN hopes to have an in-house sales team of at least three

by the end of January.



In the mean time, Bowerbank is being supported by out-of-house salesman

Brian Mears - Ken Bates’ predecessor at Chelsea Football Club.



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