Cat Turner & Bridey-Rae, joint CEO and co-founder, Cult LDN

As digital entrepreneurs, Cat Turner (left in the picture) and Bridey-Rae Lipscombe (right) are the ultimate architects of their own success. Since founding digital communications agency Cult LDN in 2012, they have worked with brands such as Calvin Klein and Marc Jacobs, creating the acclaimed pop-up Daisy Marc Jacobs "Tweet Shop". The agency, which now has 35 employees, has a restless focus on innovation.

To send your congratulations

There is no doubt that this success has come as a result of significant sacrifices; as anyone who has launched their own business knows, the swing of the ‘risk and reward’ pendulum can be heartbreakingly brutal. 

The bar for women in the workplace is at least four times as high as for men. The expectations of what we should be able to achieve are archaic.

Nonetheless, coming into their third year, the co-founders are fully focused on growth and empowering their team. "I definitely don’t define success by walking home and thinking ‘Great, we have money in the bank’," says Lipscombe. "Success needs to be about everyone in the room and achieving more for your clients, and getting everyone in a happy space is crucial."

For co-founder Turner, who co-ordinated the digital and social communications strategy for the Liberal Democrats in the 2010 general election, success is not just about the here and now, but ensuring the business is moving in the right direction. This is a shift that requires some personal changes: namely, not having your head down all the time, but taking the time to talk to competitors, build your network and ensure you enjoy the ride.

"I can’t be consumed by stress, but when you are running a business it has to be your priority," she says. "I used to joke that my son Leo was my second baby and the business was my first, but, in many ways, running a business is very similar to raising a child." 

Amid the pressures of running an expanding business, it can be a challenge to carve out the time for thinking space. "I don’t know if you can ever get a work-life balance – I struggle to get the time for myself but I don’t believe you have to have it all in the immediate," adds Lipscombe. "I was up until 3am because I know where I am headed in the long run. I don’t think that ‘Stepford existence’ exists and I [wouldn’t] want it anyway." 

I don’t think that ‘Stepford existence’ exists and I [wouldn’t] want it anyway

Turner and Lipscombe are supremely comfortable within themselves and have developed the confidence to use the fact that they are often underestimated (due to both their age and sex) as an advantage.

That is not to say these digital mavericks accept the status quo, however. As Turner so passionately argues: "The bar for women in the workplace is at least four times as high as it is for men. The expectations of what women should be able to achieve, both in the home and at work, are archaic."  

A word that could never be used to described the Maverick careers of Turner and Lipscombe.

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