Cath Kidston selects Publicis Blueprint for magazines

LONDON - Cath Kidston has appointed Publicis Blueprint to produce a series of customer magazines for the designer.

Cath Kidston... appoints Publicis
Cath Kidston... appoints Publicis

The publishing company will take responsibility for producing magazines that will feature Kidston's core range of designs for each season, as well as smaller publications that target specific periods and sectors such as Easter and kids.

Following its appointment, Publicis Blueprint has also brokered a deal to insert the Cath Kidston magazine into an as yet un-named major newsstand title.

Kidston, the creative director at Cath Kidston, said: "Publicis Blueprint came to us with extremely strong creative ideas, and we were very impressed with the level of thought they put into the pitch."