Catherine Kehoe Lloyds Banking Group

Catherine Kehoe

Lloyds Banking Group

Managing director of retail brands and marketing

It’s been another jam-packed year for Lloyds Banking Group’s top marketer. Highlights include bringing back the black horse in ads and running two huge pitches: one creative, one media. The way Kehoe handled the pitches, demanding to cherry-pick her personnel across entire networks, consolidated her reputation as a fearless, trailblazing leader with exacting standards and a passion for pushing boundaries. "I set a high bar of what I want," she says. "And in the pitches I wanted a bespoke model tailored to our needs with the best possible team." Not surprisingly, this force to be reckoned with got exactly what she wanted.