Catlin Group partners with Tower of London to mark WW1 centenary

International specialty insurance and reinsurance company Catlin Group is partnering with the Tower of London and Historic Royal Palaces (HRP), which manages the venue, to commemorate the start of the First World War with an art installation.

Ceramic poppies form part of the artwork at the Tower of London
Ceramic poppies form part of the artwork at the Tower of London

The first of more than 800,000 ceramic poppies – each representing a British and Commonwealth military death during the ‘Great War’ – was ‘planted’ last week (17 July) by one of the Tower of London’s Yeoman Warders in the Tower’s dry moat.

When completed on Armistice Day on 11 November, the art installation, titled ‘Blood Swept Lands and Seas of Red’, will include 888,246 poppies.

A team of more than 8,000 volunteers across the UK, including teams of Catlin employees, will install the poppies over the coming months. As the poppies are installed, they will encircle the Tower, creating an evocative display visible from all sides of the landmark as well as an inspiring setting for learning activities related to the First World War.

Stephen Catlin, chief executive of Catlin Group, said: "The centenary of the start of the First World War gives all of us the opportunity to look back, both to remember those who tragically lost their lives but also to reflect on how we can work together to prevent future armed conflicts.

"We at Catlin are proud to work with the Tower of London to present what will be a moving tribute to those who sacrificed so much from 1914-1918. I hope everyone will have the opportunity to view what will be a beautiful memorial."

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