Caveman appears in BBH Lynx ad

LONDON - The latest ad for Lynx features an animated caveman discovering the power of leather.

The ad, by Bartle Bogle Hegarty, is aimed at promoting the brand's latest fragrance, Instinct.

In typical Lynx fashion, the hero of the ad attracts a number of prehistoric women by using the fragrance.

The campaign features an online game at, which allows users to earn their leather. BBH has had the Axe account since 1996.