Canon is promoting its Ixus digital camera with a £1 million
TV campaign in the run-up to Christmas.
The campaign is the first work from the newly created Dentsu agency
Cayenne, which took over the consumer Canon account from CDP in August.
CDP, now cdp-travissully, continues to work on other parts of the
In the new spots, the Ixus is marketed alongside a small printer, the
CP10, which can be connected to the camera, allowing the user to create
prints immediately without the use of a PC.
The 30-, 20- and ten-second ads, which break on 16 November, show how
the camera and printers "zip" together.
The general manager for marketing communications at Canon, Jessica
Stevens, said: "We are pioneering this new area of direct printing, an
area in which we envisage rapid growth."
The ads were shot by Matthias Zentner through Velvet and were written
and art directed by David Moore. Media planning and buying is through