CBC lends warmth to GNER with new offering

Court Burkitt & Company unveils a new branding campaign for Great North Eastern Railway this week, with a pounds 1 million national poster and press push adopting the line, ’GNEAh.’

Court Burkitt & Company unveils a new branding campaign for Great

North Eastern Railway this week, with a pounds 1 million national poster

and press push adopting the line, ’GNEAh.’



The campaign aims to develop the GNER brand as the ultimate travel

experience for business and leisure passengers by focusing on the

emotional and practical benefits of the GNER service.



Jon Canning, the creative director at Court Burkitt, said: ’GNEAh means

having the freedom to work, eat, sleep or sit back and watch the

countryside slip by. It can mean anything from a sigh of deep relaxation

to a satisfied murmur of appreciation after a full English

breakfast.’



He added: ’Of all the rail networks, GNER has the best track record. We

have taken the generics of train travel and made it our property.’



The campaign, comprising teaser work followed by three initial

executions, was written and art directed by Canning with Steve Chetham

and photographed by Tom Mulvee.



One ad pictures a succulent sausage on the end of a fork, with the line,

’6.15am and I’ve already made my first executive decision.’



Another shows a man’s feet next to a pair of discarded shoes and carries

the phrase, ’The FTSE, on GNEAh.’



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