CBS Outdoor launches new digital escalator format

LONDON - CBS Outdoor has launched a new digital escalator panel format, the mega DEP, which has been booked for a campaign planned by OMD and Posterscope, to promote a new LCD TV from Sony Bravia.

CBS Outdoor: new digital escalator panels unveiled
CBS Outdoor: new digital escalator panels unveiled

The mega DEP combines a vinyl wrap with digital ads on the screens on London Underground escalators.

The DEPs at London's Waterloo Tube station have been vinyl-wrapped as part of the Sony Bravia campaign. The DEPs will show a "motion like no other" creative, which was filmed using a sequence of 64 static images of the Brazilian footballer Kaka showing off his skills.

Sony said it chose the Mega DEP format to demonstrate the Bravia's LCD TV's technology, which, Sony claims, gives a picture quality four times sharper than traditional models

The Sony Bravia campaign will run for the next two weeks to coincide with the UEFA Champions League semi-finals, in a move to reinforce Sony's sponsorship of the competition.



Save time, inform your growth strategy and interrogate raw data yourself with Campaign AI, our bespoke data intelligence service.

Schedule a demo

Enjoying Campaign’s content?

 Get unlimited access to Campaign’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content