Clear Channel Radio Sales has clinched a sponsorship deal worth
Varig Brazilian Airlines has agreed to put its name to Jazz FM’s
revamped travel programme.
Sponsorship credits will be broadcast before and after The Travel Show,
which is scheduled to air between 7pm and 9pm every Thursday.
The deal will get under way on 3 August and will last for six
Varig Brazilian Airlines - a first-time advertiser on Jazz FM - has
purchased a simulcast sponsorship package. This means the sponsorship
will be broadcast simultaneously on Jazz FM 102.2 in London and Jazz FM
in the North-west.
The relaunched show will feature travel reports from locations known for
their jazz and blues plus regular celebrity interviews. The writer Will
Self has been booked to appear on the show to talk about his
David Wells, head of sponsorship and promotions, and Natalie Shepard,
account manager at Clear Channel Radio Sales, negotiated the deal with
Acumen Marketing, which looks after Varig Brazilian Airlines.
Creative for the sponsorship was produced inhouse at Clear Channel Radio
Sales. The strapline is ’Jazz from The Travel Show guide.’
Wells said: ’This is the first deal I have signed off since I joined
Clear Channel and it should be the first of many.’
Cesar Lima Santos, general manager UK and Ireland at Varig Brazilian
Airlines, said: ’Jazz plays an important part in Brazilian culture so
the fit is perfect. Jazz FM listeners love travel and Latin Amercian