Clear Channel Radio Sales (CCRS) is selling a new local radio sales
package covering 12 local stations in the Meridian South area.
The new sales package covers local stations in the Meridian South area,
which covers Dorset, Hampshire and West Sussex.
CCRS has created a division to handle the business. Edward Howard
Williams, previously account manager at CCRS, has been promoted to group
business development manager in charge of the unit.
According to Rajar, when combined, the 12 local stations cover an area
of 2.4 million adults with an 18 per cent weekly reach, of which 64 per
cent are ABC1.
Advertisers will be able to buy an airtime package that will be
syndicated across all the local stations, while still having the option
to purchase stations individually.
David Goffin, commercial director at CCRS, said: ’ You will get bigger
audiences for your money and still continue to reach the local
This is something that the larger stations find difficult to
Brands advertising on CCRS stations in the area include Ford, British
Gas, Legoland, Royal Mail, The Daily Telegraph, the COI and Woolwich.