CDD lands Bacardi Breezer launch job

Bacardi-Martini, the drinks giant, has handed Campbell Doyle Dye its Bacardi Breezer account without a pitch.

The project, to be backed with a £2.5 million spend, will concentrate on outdoor and press campaigns, and is expected to break in June.

The campaign will launch a new line of drinks in the Bacardi Breezer range.

CDD's appointment comes after the agency took part in the recent pitch for Bacardi's £10 million Carta Blanca rum brand, which it lost after a final two-way shoot-out against Fallon (Campaign, 18 February).

Andrew Carter, the Bacardi-Martini marketing director, said: "This is an important launch for Bacardi Breezer. Our consumers have evolved and we need our communications to reflect that. We were very impressed by CDD through the Bacardi pitch and it felt like it had the requisite talents to really help us reinvigorate Bacardi Breezer."

Bacardi Breezer severed a ten-year relationship with McCann Erickson in November 2004 after the agency and client had trouble agreeing on a successor to the "Tom Cat" campaign. The brand's media planning and buying is through Universal McCann.