CDP to create Euro campaign to raise Bloomberg profile

CDP and New PHD have scooped the task of helping the US-owned information and media giant, Bloomberg, boost its profile throughout

CDP and New PHD have scooped the task of helping the US-owned

information and media giant, Bloomberg, boost its profile throughout



Europe.



Bloomberg specialises in real-time financial news and data in

competition with the likes of Dow Jones and Reuters. Established in 1981

with a dollars 10 million payoff to the former investment banker,

Michael Bloomberg, the privately owned empire claims to be the

fastest-growing media group in the world.



Although rooted in its financial niche, Bloomberg has branched out from

data systems at desktop terminals into television and radio channels and

is widely reported to be considering moving into newspapers.



The launch of its 24-hour television news channel in Europe earlier this

year persuaded the group of the need to seek greater public awareness

and to sign up long-term media advertising partners to help achieve

this.



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