Canon is promoting its range of consumer digital imaging cameras
with a new press campaign from CDP, breaking on 7 June.
The campaign, part of a pounds 3.5 million spend, comes six months after
Canon's return to TV advertising with the strapline "Bring your ideas to
life", and is designed to give testimonial evidence from leading
The first execution features ex-Eurythmics star Dave Stewart in a
snapshot of his work and everyday life. The creative is a collage of
Stewart's thoughts and inspirations, illustrating some of Canon's
digital products he uses to develop a CD cover.
The idea was developed by Graham Fink, with CDP's new creative
directors, Andy Amadeo and Mick Mahoney.
Mahoney said: "Canon is a creative and innovative company and this work
demonstrates a great understanding of the relationship it has with other
creative and innovative people. The possibilities for this campaign are
The campaign will run in colour supplements, consumer magazines and the
specialist press, and will run until mid-August.
Media planning and buying is by CDP Media.