CDP extends Canon's 'Bring your ideas to life' with press push

Canon is promoting its range of consumer digital imaging cameras

with a new press campaign from CDP, breaking on 7 June.

The campaign, part of a pounds 3.5 million spend, comes six months after

Canon's return to TV advertising with the strapline "Bring your ideas to

life", and is designed to give testimonial evidence from leading

creative minds.

The first execution features ex-Eurythmics star Dave Stewart in a

snapshot of his work and everyday life. The creative is a collage of

Stewart's thoughts and inspirations, illustrating some of Canon's

digital products he uses to develop a CD cover.

The idea was developed by Graham Fink, with CDP's new creative

directors, Andy Amadeo and Mick Mahoney.

Mahoney said: "Canon is a creative and innovative company and this work

demonstrates a great understanding of the relationship it has with other

creative and innovative people. The possibilities for this campaign are

extremely exciting."

The campaign will run in colour supplements, consumer magazines and the

specialist press, and will run until mid-August.

Media planning and buying is by CDP Media.