CDP hires creatives Gatley and Bere

CDP has hired M&C Saatchi's former art director, Peter Gatley, and

Simon Bere, previously a copywriter at Rainey Kelly Campbell Roalfe/Y&R,

and paired them as a senior team to boost its creative profile.

They have been working as a team at the agency in a freelance capacity

for the past six weeks across all its clients, but will add crucial

muscle to the department as the new executive creative directors, Andy

Amadeo and Mick Mahoney, seek to improve CDP's creative reputation.

Gatley spent three years at M&C Saatchi, working on British Airways,

Sainsbury's and the recent census campaign. Before that, he was the

creative director at BMP DDB. Bere spent most of his career at Simons

Palmer Denton Clemmow Johnson and then at TBWA, working on campaigns for

Nissan, Absolut, Wonderbra and Nike. He also created the award-winning

"symbols" campaign for Sony PlayStation.

Bere said: "We teamed up about six weeks ago and so far, so good. There

are heaps of opportunities here, largely down to Mick and Andy. They've

taken up a big challenge and I like their attitude."

He said they would continue to work across all its clients, but added

that replacing the recently lost Honda account would be a priority.

Gatley said: "It's an exciting proposition - help change an agency with

a great past into one with a great future."

Mahoney said: "There are so many great creative opportunities here, and

we're delighted to have a team as committed and talented as Peter and

Simon to help us make the most of them."