Collett Dickenson Pearce has hired the high-profile former Bates
Dorland creative, Loz Simpson, as a senior copywriter with
responsibility for running the creative work on its flagship Honda
Simpson, who rose to fame for creating Halifax Building Society’s ’human
house’ campaign, has been working on a freelance basis for the agency
for some weeks.
CDP’s executive creative director, Adrian Kemsley, explained that
Simpson’s experience, particularly on Heinz and Land Rover, made him a
good choice for CDP.
Kemsley said: ’Loz is quite independent. He has worked with a variety of
people so he is quite adaptable, which is good for what we are trying to
Simpson added that he decided to join CDP because it was fun. ’I came in
during December and had such a rollicking good time that when Adrian
asked me, I said ’yes’,’ he told Campaign.
Simpson did most of his better-known work at Bates Dorland, where he
partnered Gerard Stamp, who is now the executive creative director of
Leo Burnett. The pair were partners for several years and together they
picked up gold lion awards at Cannes for their ’illustration’ campaign
Shortly after leaving Dorlands in March 1995, Simpson joined DMB&B but
he was among ten redundancies made six months later, following major
Before joining Dorlands, Simpson spent time working in Australia. Before
that he worked at Foote Cone Bending, again with Stamp, and prior to
that he spent a spell at KMP.
His appointment is one of several hirings Kemsley has made since
arriving at CDP in the summer, including signing Rob Kitchen, previously
of Lintas, as head of art direction. Kelmsley has a policy of hiring
individuals rather than teams of creatives. This is part of a system
designed to encourage creatives to work with a variety of people, or
alone, instead of with one steady creative partner.