CDP recruits Patrick Cox to push 'ideas' angle of Canon ads

CDP has unveiled its latest press and poster work for Canon's

consumer products, featuring the designer shoemaker Patrick Cox.

The new work, part of a £3.5 million spend from the electronics

company, comes nine months after the brand's return to television

advertising with the strapline, "Bring your ideas to life", and designed

to give testimonial advice from leading creative minds.

This execution follows an execution that featured the ex-Eurythmics star

Dave Stewart in a shapshot of his life. The ad consists of a collage of

Cox's ideas for developing a fibre-optic boot that changes colour

depending on the outfit of the wearer. It also features shots of digital

cameras and colour printers with the strapline: "Canon patent five ideas

a day to help you have hundreds."

CDP plans to roll out other executions featuring th animator Nick Park,

the garden designer Diarmuid Gavin and the naturalist Chris Packham.

The idea was developed and photographed by Graham Fink, working with

CDP's joint creative directors, Andy Amadeo and Mick Mahoney.

Mahoney said: "The scope for creativity within Canon's product range is

enormous, and using the best in each particular field was a logical and

interesting way to promote this."

Media is by CDP Media.