CDP has unveiled its latest press and poster work for Canon's
consumer products, featuring the designer shoemaker Patrick Cox.
The new work, part of a £3.5 million spend from the electronics
company, comes nine months after the brand's return to television
advertising with the strapline, "Bring your ideas to life", and designed
to give testimonial advice from leading creative minds.
This execution follows an execution that featured the ex-Eurythmics star
Dave Stewart in a shapshot of his life. The ad consists of a collage of
Cox's ideas for developing a fibre-optic boot that changes colour
depending on the outfit of the wearer. It also features shots of digital
cameras and colour printers with the strapline: "Canon patent five ideas
a day to help you have hundreds."
CDP plans to roll out other executions featuring th animator Nick Park,
the garden designer Diarmuid Gavin and the naturalist Chris Packham.
The idea was developed and photographed by Graham Fink, working with
CDP's joint creative directors, Andy Amadeo and Mick Mahoney.
Mahoney said: "The scope for creativity within Canon's product range is
enormous, and using the best in each particular field was a logical and
interesting way to promote this."
Media is by CDP Media.