CDP’s radio advertising campaign for Hamlet stole the show at this
year’s Aerial Awards, in a swansong for tobacco advertising.
Presenting the gold award for the campaign of the year, the jury
chairman, Dave Waters, creative director of Duckworth Finn Grubb Waters,
hit out at the forthcoming ban on tobacco advertising and said that the
demise of the Hamlet campaign will be a significant loss.
The campaign of the year is the only award voted by the 12-strong jury,
which this year included Kate Stanners, creative director of St Luke’s,
Richard Flintham, creative director of Fallon McElligott and Bruce
Crouch, creative director of Bartle Bogle Hegarty.
HHCL & Partners’ Diet Tango campaign won the individual gold, decided
after a live vote by the 300 creatives who attended the event at
Bafta.
Two executions, ’fish & chips’ and ’elevenses’, were nominated in the
food and drink category, with ’elevenses’ winning silver and going on to
win the overall ad of the year prize.
’This year’s winning ads have had more than the usual amount of money
and talent invested in them,’ Waters said. ’Scripts are getting better
each year as people realise that it is not the sole purpose of a radio
ad to make you laugh.’
Other category winners were ’25 omelettes’ for Bells Stores by the radio
production company, TFM Communication Production; ’horse race’ by CDP
for Hamlet; ’Jack & Jill’ by M&C Saatchi for Save the Children; and
’inflectionitis’ for London Transport by BMP DDB. There were no
nominations in the automotive category.
