CDP’s Hamlet commercials take top honours at the Aerial Awards

CDP’s radio advertising campaign for Hamlet stole the show at this year’s Aerial Awards, in a swansong for tobacco advertising.

CDP’s radio advertising campaign for Hamlet stole the show at this

year’s Aerial Awards, in a swansong for tobacco advertising.



Presenting the gold award for the campaign of the year, the jury

chairman, Dave Waters, creative director of Duckworth Finn Grubb Waters,

hit out at the forthcoming ban on tobacco advertising and said that the

demise of the Hamlet campaign will be a significant loss.



The campaign of the year is the only award voted by the 12-strong jury,

which this year included Kate Stanners, creative director of St Luke’s,

Richard Flintham, creative director of Fallon McElligott and Bruce

Crouch, creative director of Bartle Bogle Hegarty.



HHCL & Partners’ Diet Tango campaign won the individual gold, decided

after a live vote by the 300 creatives who attended the event at

Bafta.



Two executions, ’fish & chips’ and ’elevenses’, were nominated in the

food and drink category, with ’elevenses’ winning silver and going on to

win the overall ad of the year prize.



’This year’s winning ads have had more than the usual amount of money

and talent invested in them,’ Waters said. ’Scripts are getting better

each year as people realise that it is not the sole purpose of a radio

ad to make you laugh.’



Other category winners were ’25 omelettes’ for Bells Stores by the radio

production company, TFM Communication Production; ’horse race’ by CDP

for Hamlet; ’Jack & Jill’ by M&C Saatchi for Save the Children; and

’inflectionitis’ for London Transport by BMP DDB. There were no

nominations in the automotive category.



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