CDP's 'bummer' spot for Hamlet cigars was the gold award winner at this week's Aerial Awards, the Radio Advertising Bureau-sponsored scheme set up to award creativity in radio advertising.
An audience of 250 creatives voted on Tuesday night for the winner of the top award. The Hamlet ad also won the general category.
The creative team on the 'bummer' spot was Noel Hasson and John Cook.
The producer was Katherine Blom with sound through Angell Sound.
J. Walter Thompson was awarded the Aerial prize for best campaign for five radio ads in the 'have a break, have a Kit Kat' series. This award was voted for by the Aerial judging panel.
Category winners were Banks Hoggins O'Shea/FCB in food and drink for its 'morning' spot for Weetabix Country Bran, Leo Burnett in retail and finance for its McDonald's 'who wants to be a millionaire - wedding' ad, Radioville in the leisure category for its Eurostar ad 'space' and Eardrum for its Rover 75 ad 'treatment' in the automotive category. D'Arcy won the charity and public service section for its COI Communications ad 'childminder'.
The craft award for best direction went to Alex Grieve and Adrian Rossi at Bartle Bogle Hegarty for an ad for Time magazine called 'Churchill'. Best sound design was won by Pete Diggens of the White Room for 'discontentment' ads for the Sci-Fi Channel. HHCL & Partners won the jury award for innovation for the same ads.
Steve Henry, the chairman of judging of the Aerial Awards and the creative director of HHCL & Partners, praised the standard of this year's entries.
He said: 'We have tried to encourage work that pushes back the boundaries.'
The awards panel selected the best ads from around 700 entries before voting was conducted using electronic interactive keypads.
Full details of the winners are available on www.aerials.co.uk.