CDP Switch posters stress simplicity

The leading debit card, Switch, is changing the focus of its advertising in the run-up to Christmas with a campaign to emphasise how easy shopping with Switch can be.

The leading debit card, Switch, is changing the focus of its

advertising in the run-up to Christmas with a campaign to emphasise how

easy shopping with Switch can be.



Three executions, by CDP, will run on 6-sheet posters on the London

Underground and at British Rail London terminals from 29 November.



Each poster is designed around the proposition of ’simplicity’ and aims

to tell consumers that they can save time by using the Switch card. They

also illustrate the various situations in which the card comes in

useful.



One poster shows a man over a pile of spaghetti in a restaurant and the

line: ’Order it. Eat it. Switch it.’ The second features the face of an

excited shopper through his new lava lamp and the line: ’Spot it. Dig

it. Switch it.’ The third takes a similar tack to remind shoppers they

can also use Switch to buy perfume.



The campaign was created by CDP’s Phil Forster and Tim Brookes, with

photography by Richard Mummery. Media planning and buying is handled by

Carat.



Nigel Turner, head of marketing strategy for Switch Card Services, said

the time had come to move on from the company’s ’It’s time to Switch’

campaign to advertising that made Switch a part of everyday life.



Christmas is the busiest time of the year for Switch, which clocked up

more than 100 million transactions last December, with a total value of

pounds 3 billion.



The debit card, which was launched in 1988, is now accepted in more than

350,000 different outlets.