CDP unveils whisky poster

Whyte & Mackay has returned to posters for the first time in three years with a Christmas campaign through CDP.

Whyte & Mackay has returned to posters for the first time in three

years with a Christmas campaign through CDP.



The campaign, which breaks in Scotland this week, dwells on the fact

that Whyte & Mackay whisky is matured twice in order to achieve a

smoother taste, but drops last year’s tagline: ’You don’t have to be

double-mature to drink it.’



Instead, the ’twice matured’ message is emphasised by the presence of

two enormous pieces of mistletoe and the headline: ’Sometimes twice is

better.’



The ad was created by CDP’s Noel Hasson, Jon Tompkin and Simon Impey,

with typographer by Mark Osborne and photography by Mike Parsons.



The campaign will be supported by a range of sales promotions, including

trade packs for pubs and clubs. These will contain two pieces of

mistletoe and two mats (to go under the mistletoe).



Last year, Whyte & Mackay used the Scottish stand-up comedian, Phil Kay,

in a television campaign which aimed to debunk the pompous myths that

had grown up around whisky-drinking.



Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content