CDP wins Matalan account

– The fashion retailer, Matalan has appointed CDP to handle its brand advertising account following a competitive pitch.

– The fashion retailer, Matalan has appointed CDP to handle its brand advertising account following a competitive pitch.

CDP pitched against incumbents Willox Ambler Rodford Law, J. Walter Thompson and McCann Erickson Manchester.

CDP will develop a campaign to raise of awareness of Matalan's low prices and extensive product range, which includes homewares and leading fashion brands such as Wonderbra and Calvin Klein.





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