Cedant hires M&C Saatchi for property website launch

M&C Saatchi and its Walker Media affiliate have been added to the roster of Cedant, the US-based conglomerate, with a pounds 10 million brief to launch its property website in the UK.

M&C Saatchi and its Walker Media affiliate have been added to the

roster of Cedant, the US-based conglomerate, with a pounds 10 million

brief to launch its property website in the UK.



The agency beat Abbott Mead Vickers BBDO and Ogilvy & Mather to the

assignment from Cedant, whose portfolio includes the Ramada and Howard

Johnson hotel chains, the Century 21 estate agency, the Avis car-rental

franchises and Britain’s NCP car parks.



M&C Saatchi’s task is to introduce Move.com, launched earlier this year

in the US with a dollars 100 million budget and now claimed by Cedant to

be the country’s second largest property site.



Move.com is being presented as a one-stop shop for consumers before,

during and after they move house. It includes property listings, advice

on schools, mortgages and information about the local community.



Nobody was available at M&C Saatchi to confirm the win, although the

agency is believed to be preparing an autumn campaign that will put

Move.com up against competitors such as Asserta and Rightmoves.



Move.com is one of a number of internet initiatives launched by Cedant

to put itself on the road to recovery after a financial scandal two

years ago.



The company was sued by investors, including the California state

pension fund and two New York investment managers, after it disclosed

that accounting irregularities had inflated its revenue and pre-tax

profits by about dollars 500 million.



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