Celebrity chef ad aims to reposition Findus

LONDON - Celebrity chef Jean-Christophe Novelli is the star of a new campaign for frozen food firm Findus.

Novelli...Findus ad
Novelli...Findus ad
Advertising agency Maverick created the ad, which aims to rebrand Findus as a high-quality producer.

Novelli has created a range of new recipes for the firm, using GM-free produce.

Vidar Engen, managing director of Findus, said: "This is our first TV campaign in more than five years and definitely worth the wait."

Owen Rees, client services director for Maverick, said: "Combining a chef of Novelli's stature with the house-hold brand of Findus, meant we were able to deliver a creative and educational marketing campaign."

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