Cellnet in quest for DM shop following split with OgilvyOne

Cellnet is looking for a new direct marketing agency following a secret split with OgilvyOne in April.

Cellnet is looking for a new direct marketing agency following a

secret split with OgilvyOne in April.



An invitation to tender has been circulated among agencies to find a

partner for Cellnet’s entire direct marketing business. It is likely

that a single agency will be appointed, rather than creating a

roster.



The move is not thought to affect Clarke Hooper’s hold on the sales

promotion side of the mobile communications business. Clarke Hooper,

which is Cellnet’s sales promotion agency of record, has been handling

direct marketing for the company on a caretaker basis since OgilvyOne’s

split.



The process is at the procurement stage - at which point agencies are

submitting their company credentials - and agencies have not yet

suggested strategies.



A source at OgilvyOne confirmed that the agency had finished working

with Cellnet in an amicable split.



Cellnet’s marketing department has gone through a series of changes this

year. In January, Ed Carter was drafted in from BT by the then marketing

director, Simon Esberger, who himself left in September after only eight

months in the job.



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