Center Parcs "bears" by Brothers and Sisters

A family of bears, stressed out by the daily grind of domestic chores, rediscovers nature on a Center Parcs holiday, in a new TV ad for the brand.

Brothers and Sisters created the spot, which will run on TV until March and is backed by a marketing budget of £5 million. The soundtrack is a cover of True Colours by Ben Madeley.

Credits

Client
Creative agency
Executive creative director
Creative directors
Senior TV producer
Senior business director
Senior account manager
Planner
Media planning and buying
Social content engagement
Director
Production company
Producer
Post-production/VFX
Lead flame
Producer
Music company
Sound
Sound designer

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