The holiday company, which was recently sold for £2.4 billion, is speaking to agencies about its CRM requirements.
The Database Group works with Center Parcs on data management.
The holiday company, which runs five sites in the UK, uses Brothers and Sisters as its retained creative agency.
Last month, Canadian investment firm Brookfield Property Partners bought Center Parcs from private equity company Blackstone, for £2.4 billion.
The company recently launched a campaign called "#RealTweetWeek", which was backed by the RSPB. It created a feed of birdsongs, recorded from real birds in its forests.