Center Parcs seeks agency for CRM work

Center Parcs is on the hunt for an agency to handle its customer relationship marketing.

Center Parcs: runs five sites in the UK
Center Parcs: runs five sites in the UK

The holiday company, which was recently sold for £2.4 billion, is speaking to agencies about its CRM requirements.

The Database Group works with Center Parcs on data management.

The holiday company, which runs five sites in the UK, uses Brothers and Sisters as its retained creative agency.

Last month, Canadian investment firm Brookfield Property Partners bought Center Parcs from private equity company Blackstone, for £2.4 billion. 

The company recently launched a campaign called "#RealTweetWeek", which was backed by the RSPB. It created a feed of birdsongs, recorded from real birds in its forests.