Centrepoint signs up YouTube singers for Christmas campaign

Homeless charity Centrepoint has signed up YouTube singing sensations Luminites to front its Christmas campaign.

Luminites: 'streets of London' track backs Centrepoint
Luminites: 'streets of London' track backs Centrepoint

The band has re-recorded Ralph McTell's 'Streets of London', which will be available to download on iTunes tomorrow. All the proceeds will go to the charity.

 

Centrepoint has also created a social media campaign to promote the single's launch, which coincides with Centrepoint's Christmas press ad campaign.

The campaign kicked off last month with a "sleep out" in Exchange Square, Broadgate. Celebrities including Richard and Chloe Madeley and Sara Cox slept rough for the night to raise money for the charity.

A spokesperson for Centrepoint said the band was a good fit for the charity, as one of the band members had experienced homelessness.

Follow Sara Kimberley on Twitter @SaraKimberley

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