The new shopping centre television network Centrevision has hired
&Summ to sell ad spots, create advertorial and produce a range of
programmes.
Centrevision, the brainchild of Media Vehicle chairman Jessica Hatfield,
is a network of big screens in 25 shopping centres across the UK, and is
expected to reach around 25 million shoppers every month.
A number of advertisers will appear on the service when it launches next
Tuesday. These include interactive games manufacturer Eidos, Telstar
Records, Inspirations magazine and the Discovery Channel.
’We will sell spots to advertisers but we hope we can do a lot more with
Centrevision than just repeating existing TV ads,’ said Jeremy Baldwin,
marketing manager at &Summ. ’We want to produce informative programmes.
We will also link ads to in-store promotions. This is a great
opportunity for advertisers to test response rates because the screens
are so close to the point of sale.’
There was speculation that Katz would sell the space but &Summ’s
extensive experience made it an ideal choice to sell, schedule and
produce all the content, said Baldwin.
