- Century 21 Real Estate Corporation has made a surprise agency switch, moving its £24 million ($40 million ) acount into Lowe & Partners SMS New York.
The move sees Century 21 part company with its agency of record, Arnold Communications in Boston.
Arnold was only appointed to the business last September and created Century 21's "More Power to You" campaign in January. Century 21 is the world's largest residential real estate brokerage system.
Lowe & Partners will be responsible for developing brand image advertising for the Century 21 system and its more than 6,300 independently owned and operated franchised broker offices worldwide.