Century Radio is planning to open two sales houses in Nottingham
and Gateshead to strengthen its stronghold in the East Midlands and
North of England.
The Border Media-owned company, which already has a Manchester office,
wants to forge relations with agencies in the East and the North in
anticipation of its impending merger with Capital Radio. Capital has a
strong sales presence in the South but is weaker further North.
Steve Howarth, Century Radio’s group sales manager, will oversee the
agency sales teams across the three Century brand stations - Century 105
Manchester, Century 106 in the East Midlands and Century 100-102 in the
The two new agency sales teams will pitch business to media agencies
such as Robson Brown, Chapman Stewart and Mike Lynch.
They will also pull in business from Scottish agencies whose clients
want to advertise nationally in the UK.
Julian Carter, agency sales director at Century’s Manchester office,
said: ’We have got a strong infrastructure in the North, but Capital has
only one small office based in Manchester, which also services
Birmingham and Scotland. I hope we can merge our resources
Capital is currently recruiting sales staff for its Manchester-based
However, Carter added: ’We will continue to establish ourselves in the
northern radio market. It’s business as usual until the Capital deal is
confirmed.’ The date of the Capital takeover has yet to be
Carter told Media Business he is predicting the new agency sales force
will bring in an extra pounds 1 million worth of billings per month,
once relationships with neglected North-east agencies are fully
Century Radio broadcasts to an audience of 1.3 million in the East
Midlands, North of England and some parts of Scotland.