CGU begins search for agency in wake of autumn ad blitz

Commercial General Union, the insurance brand formed by the merger of Commercial Union and General Accident, has put its multi-million pound creative account up for pitch three months after making Publicis its sole agency.

Commercial General Union, the insurance brand formed by the merger

of Commercial Union and General Accident, has put its multi-million

pound creative account up for pitch three months after making Publicis

its sole agency.



Publicis, the incumbent on the General Accident account, won the

company’s pounds 7 million rebranding campaign in September. At the

time, however, CGU insisted it would review its agency arrangement once

that campaign was over.



The review is being led by Nick Hall, CGU’s director of strategic

marketing, who has already contacted a number of London agencies.

Publicis is expected to repitch for the business, as is Duckworth Finn

Grubb Waters, which was the incumbent on the Commercial Union business.

Media, which is handled by CIA Medianetwork, is unaffected by the

review.



A CGU spokesman confirmed that Hall was speaking to agencies about the

business: ’Publicis won the pitch for the launch advertising but we made

it clear at the time of its appointment that there would be a second

pitch early in 1999 for our ongoing advertising. That is still the plan

and we are looking to begin that process.’



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