Sir Colin Marshall, the British Airways chairman, is to head the
judging panel for this year’s IPA Advertising Effectiveness Awards,
which have been revamped to counter claims that they had become
He leads a seven-strong team of senior clients charged with picking the
winners from shortlists being drawn up by agency executives, academics
and research experts.
For the first time, the judging panel includes not only marketing chiefs
also but finance, personnel and business development directors.
They include David Bell, Financial Times chairman, Steve Williamson,
SmithKline Beecham’s finance director, John Lee, group personnel and
services director at the Halifax building society, Guy Walker, chairman
of Van den Bergh Foods, Tim Mason, Tesco’s director of corporate
marketing, and Adrian Hosford, the director of Talk 21st Century at BT.